Mtn Dew

Atomic Blue Key Visual

atomic blue key visual

I illustrated and designed the key visual supporting the launch of Mtn Dew Atomic Blue, an "electric" lemonade exclusively available at soda fountains in Sheetz stores.


ROLE

Senior Designer/Illustrator

CLIENT

PepsiCo

CREATIVE COLLABORATORS

Carl Gerhards, Senior Design Director

Spark Key Visual

Spark key visual

I designed the key visual supporting the launch of Mtn Dew Spark, raspberry lemonade available exclusively at Speedway gas stations.


ROLE

Senior Designer

CLIENT

PepsiCo

CREATIVE COLLABORATORS

Carl Gerhards, Senior Design Director

Fishing Promotional 12 Pack

Fishing Promotional 12 Pack

I designed the 12 pack for an outdoor-themed promotion challenging DEW fans to "hook the big one" by finding one of 50 golden cans hidden inside select packages. Although Diet and Zero Sugar versions were eventually cut, I illustrated custom camoflage patterns for all three.


ROLE

Senior Designer

CLIENT

PepsiCo

CREATIVE COLLABORATORS

Carl Gerhards, Senior Design Director

Major Melon Promotional Kit

Major Melon Promotional Kit

To promote the release of Major Melon, Mtn Dew's first new permanent flavor in over a decade, I designed a mailing kit inspired by the flavor's military theme.


ROLE

Senior Designer

CLIENT

PepsiCo

CREATIVE COLLABORATORS

Carl Gerhards, Senior Design Director

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