Already a client with Fullscreen, Timberland wanted to turn up the “cool factor” on their social media for spring 2018. Having a reputation internally for pushing the envelope, I was brought on to creative direct the season with a particular eye towards creating a gritty aesthetic that played with motion in unexpected ways.
TIMELINE spring 2018
KEY OBJECTIVES engagement
MY ROLE creative strategy art and copy direction concept development client presentation creative scope
Sr Animator Sr Animator Animator Animator
Creative Producer Copywriter