Stradella Road presented and won a fully-integrated digital campaign to promote the theatrical release of CBS Films’ The Duff. The tone of the film is bright and funny with a focus on mobile technology and chat culture. I created all of the content assets and designed the deck itself to tap into the film’s Mean Girls genre appeal without getting lost in my own nostalgia because current high school drama goes down on phones as much as it does in real life.
2014 (pitch presentation)
Photoshop, Illustrator and Keynote