Hilary Remnant at Universal Music Group contacted me to design a preorder splash page for Gregory Porter’s fourth studio album, Take Me to the Alley, that focused specifically on the title song’s lyrics. I designed a horizontally scrolling site with the lyrics written like graffiti on a long brick wall. Initially the page only displayed the first verse. New lyrics appeared daily to build up excitment for the album’s release and reward returning super fans.
Few things annoy me more than a font pretending to be hand drawn type but the project’s only design restriction was that the type needed to be a web font. Hand drawn type would drive up the loading time and be impossible for a search engine crawler to read. No arguing there. So I mixed two web fonts — Kimberly Gaswein’s Nothing You Could Do and Rock Salt Pro by Stuart Sandler and David Cohen — to keep all that text from getting monotonous. Size and spacing created a rhythm and little graphic elements interacted with key words to help tell the story.