scotts miracle-gro

Char-Broil was looking to elevate their social presence to be about more than just cutting down TV commercials and reposting influencer recipes. They wanted to promote their products but recognized that most people don’t buy a grill online. They were more interested in connecting with their audience—talking to them, learning from them, laughing with them, and most importantly sharing a mutual love for grilling with them.  However, in 2015 Char-Broil’s social presence was a bit on the, um, raw side. Beyond reaching their core audience, our bigger challenge was demonstrating social media’s potential as an impactful force for both the brand and the business as well as where and how that untapped growth could be activated.

CLIENT

Timberland
Stratham, NH

TIMELINE

Sep 2017

KEY OBJECTIVES

awareness
engagement

MY ROLE

creative strategy
art and copy direction
concept development
client presentation
creative scope

Work samples available upon request

[email protected]

CREATIVE CREDITS

Whitney Ewen
Jared Norby

Kenny Chapman
Joshua Hernandez
Lisa La
Kaitlin Stewart

 

Jr Art Director
Jr Art Director

Graphic Designer
Graphic Designer
Graphic Designer
Graphic Designer

 

Nate Makuch
Mackenna Millet
Cameron Dexter
Amir Zahed

Alexandra Epperson
Carly Weaver

 

Sr Animator
Sr Animator
Animator
Animator

Creative Producer
Copywriter

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