fuze social media

Fuze was a challenge for my team. We were tasked with evoking drinkable moments full of bold, fruity flavor but due to legal restrictions couldn’t show any actual fruit. Half joking, I asked the client, “what about emoji fruits?” 🙈🙉🙊 It turned out to be the perfect solution—fun and fruity without photographing or illustrating fruit. The emojis also helped the brand feel more like it was speaking the language of social media and connecting with their audience in an authentic way.  Our work set new brand records for engagement and measurably drove trial and conversion through various activations and integrated experiential events. 

CLIENT
The Coca-Cola Co.

AGENCY
McBeard

TIMELINE
2015 – 2017

KEY OBJECTIVES
awareness
conversion
engagement

MY ROLE
creative strategy
art direction
client presentation
team management

In the summer of 2016 Fuze promoted their partnership with Subway through a series of in-store deals and coupons. We created gifs and images to celebrate that partnership on social media. Lacking assets, we leaned into a collage style that brought the two brands together visually and allowed us enough flexibility to incorporate stock imagery.

DIRECT REPORTS

Lennox Rees

Kathleen Curran

Clara Lee
Linsey Metcalf
Farah Mohiuddin
Joellen Smith
Shari Hyun
Mary Delioussina
Sofia Silvestrini

Tahnee Gehm

.

Jr Art Director

Sr Creative Producer

Sr Graphic Designer
Sr Graphic Designer
Sr Graphic Designer
Sr Graphic Designer
Graphic Designer
Graphic Designer
Jr Graphic Designer

Sr Animator

OTHER CREATIVES

Heather Sundell

Max Mayer

.

ACD Copy

Copywriter

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