I’m proud to say my team embraced the creative challenge of evoking fruity flavors without showing any actual fruit and transformed Fuze’s social media presence. By finding the brand’s real social audience and refocusing their content mix, we connected fans with the brand around a shared sense of humor and worldview. Our work set new records for awareness and engagement and measurably drove trial and conversion through various activations and integrated experiential events.
CLIENT The Coca-Cola Co.
TIMELINE 2015 – 2017
KEY OBJECTIVES awareness conversion engagement
MY ROLE creative strategy art direction client presentation team management
Jr Art Director
Sr Creative Producer
Sr Graphic Designer Sr Graphic Designer Sr Graphic Designer Sr Graphic Designer Graphic Designer Graphic Designer Jr Graphic Designer