fuze

I’m proud to say my team embraced the creative challenge of evoking fruity flavors without showing any actual fruit and transformed Fuze’s social media presence.  By finding the brand’s real social audience and refocusing their content mix, we connected fans with the brand around a shared sense of humor and worldview.  Our work set new records for awareness and engagement and measurably drove trial and conversion through various activations and integrated experiential events. 

CLIENT
The Coca-Cola Co.

AGENCY
McBeard

TIMELINE
2015 – 2017

KEY OBJECTIVES
awareness
conversion
engagement

MY ROLE
creative strategy
art direction
client presentation
team management

Work samples available upon request

[email protected]

DIRECT REPORTS

Lennox Rees

Kathleen Curran

Clara Lee
Linsey Metcalf
Farah Mohiuddin
Joellen Smith
Shari Hyun
Mary Delioussina
Sofia Silvestrini

Tahnee Gehm

.

Jr Art Director

Sr Creative Producer

Sr Graphic Designer
Sr Graphic Designer
Sr Graphic Designer
Sr Graphic Designer
Graphic Designer
Graphic Designer
Jr Graphic Designer

Sr Animator

OTHER CREATIVES

Heather Sundell

Max Mayer

.

ACD Copy

Copywriter

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