Fifty Shades of Grey

In addition to profile skins, I created images for Instagram, Twitter, and Facebook to promote both the theatrical and home entertainment releases of Fifty Shades of Grey. The challenge was to create elegant yet provocative visuals that emphasized the story’s “romance” while acknowledging what the book was really famous for — pseduo BDSM sex scenes. The campaigns for both releases had to appeal to hardcore fans of the book series while enticing a brand new movie-going audience but the color red was restricted to the hashtag only for the theatrical campaign while the home entertainment release’s particular goal of capturing a new curious male audience meant that the graphics could include slightly more direct sexual references and a lot more red.

CLIENT
Universal

AGENCY
Stradella Road

CREATIVE DIRECTOR
Ryan Antista

2014-5

Photoshop and Illustrator

Theatrical release graphic

I spoke about my experience designing for Fifty Shades in relation to some of my personal work as part of the first in a series of “Spectrum Talk” lectures organized by Tomoharu Matsuda and Jordan Yamaji Smith at Spiral, an arts complex on Omotesando in Tokyo. The event paired three members of the Japanese design collective W0W with myself and three of my direct reports at McBeard/Fullscreen. Each of us gave a presentation about the intersection of personal and professional art making. I only wish I had better documentation because it was a truly exceptional dialogue. An abridged transcription is available in Japanese on Spiral’s website.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google