Fifty Shades of Grey
In addition to profile skins, I created images for Instagram, Twitter, and Facebook to promote both the theatrical and home entertainment releases of Fifty Shades of Grey. The challenge was to create elegant yet provocative visuals that emphasized the story’s “romance” while acknowledging what the book was really famous for — pseduo BDSM sex scenes. The campaigns for both releases had to appeal to hardcore fans of the book series while enticing a brand new movie-going audience but the color red was restricted to the hashtag only for the theatrical campaign while the home entertainment release’s particular goal of capturing a new curious male audience meant that the graphics could include slightly more direct sexual references and a lot more red.
Photoshop and Illustrator
Theatrical release graphic
I spoke about my experience designing for Fifty Shades in relation to some of my personal work as part of the first in a series of “Spectrum Talk” lectures organized by Tomoharu Matsuda and Jordan Yamaji Smith at Spiral, an arts complex on Omotesando in Tokyo. The event paired three members of the Japanese design collective W0W with myself and three of my direct reports at McBeard/Fullscreen. Each of us gave a presentation about the intersection of personal and professional art making. I only wish I had better documentation because it was a truly exceptional dialogue. An abridged transcription is available in Japanese on Spiral’s website.