I created all of the content for Blue C Sushi’s Instagram and Facebook accounts in 2014. In the restaurant, diners mostly served themselves by taking plates of sushi off a moving conveyer belt. The color on the edge of each plate indicated the price of the dish. Because the plates were a central part of the dining experience, I mixed up photographs of menu items with “plate art” — playful scenes featuring sushi and soy sauce that could speak to a social audience more empathetically and tie in with holidays and smallidays more naturally. At this time it was a big deal if a brand’s social posts didn’t include their logo but the emerging Instagram aesthetic firmly rejecting anything that felt like an ad.
Blue C Sushi
Various food items