American Hustle

In addition to the film’s regular website my agency produced several microsite games but Spot the Con was my baby. I somehow convinced the studio to go for a puzzle game featuring custom art in a loose 70’s illustration style. The challenging cast approvals were so worth it and I wish we could have used more imagery from the film but the microsites were produced with all but no assets. I think we had three or four production stills, the logo, and a story treatment — that’s it. Without a script we didn’t really know what happened in the film so the puzzles themselves had to be completely original. The illustrations made the diverse scenarios feel cohesive and related to the film even though they weren’t. Unfortunately the site was eventually taken down.

CLIENT
Sony Pictures

AGENCY
Something Massive

CREATIVE DIRECTOR
Darcie Fitzpatrick

2013

illustrations in marker and gouache on vellum with Photoshop editing

website and type designed in Photoshop and Illustrator

I chose vellum for the illustrations so I could easily trace over a still from the film. The initial pitch included this image and thumbnail sketches so the studio could see immediately how the actors would look and the image could begin its journey toward approval. Amazingly the only revisions were adjustments to the reflections on their sunglasses.

Final illustration
Film still

The pitch thumbnails sold the concept of a whodunit style puzzle game microsite but didn’t address design at all. Instead they presented a visual hierarchy demonstrating how each element on the page related to the rest. This allowed the client to focus on the idea without getting hung up on design details.

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